NSW Active Travel to School Program
Mutfung, in partnership with GHD, were engaged by the NSW Office of Preventive Health to develop a behaviour change program to increase participation in walking and riding to primary school across NSW.
The aim of the program is to provide a systematic, integrated and sustainable approach for enabling and motivating primary school children to participate in active travel to school.
The project comprised two distinct but interrelated parts. The first component comprised a comprehensive stakeholder engagement process that was led by GHD's Social Sustainability and Stakeholder Engagement team.
The second part involved the design of the program and was led by Mutfung. The development of the program was based on Mutfung's Program Design Framework, which combines behavioural science with Design Thinking - defined as “...the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context.”
Within this framework, two behavioural models are applied: First, a model of human behaviour is developed to understand the key determinants of existing behaviour; and secondly, a model of behavioural change is developed to determine the conditions that need to be in place for the new behaviour to occur.
A group of key informants who work within the field of active travel in the context of NSW, were invited to participate in a series of intensive co-design workshops, to help make and shape the program.
The architecture of the program was based on five building blocks:
- Two foundational building blocks providing a platform for cooperation among the various stakeholders and various resources to support parents and schools.
- Two core building blocks comprising the main initiatives of the program that aim to deliver ‘capability’ and ‘opportunity’ - key elements of the model of behavioural change; and
- One sustainability building block that aims to create motivation and sustain participation in the program.
The architecture of the program was supported by a delivery strategy and a monitoring and evaluation framework.